Motown Gospel/TAMLA has promoted Justin Tomlinson from Senior Director of Marketing to Vice President of Marketing. In his new role, he will lead marketing strategy for the label’s artists and releases, drawing on more than a decade of experience across gospel, country, R&B and hip-hop.
The appointment builds on Tomlinson’s work shaping campaigns that reflect each artist’s identity while expanding the reach of their music.
“Justin understands how to build a campaign around an artist’s identity and bring that story to the people who need to hear it,” said Walter Thomas, Executive Vice President of Motown Gospel and TAMLA Records. “He pairs creative instincts with a deep knowledge of the gospel audience and the wider music landscape. He has been an important part of our team’s work, and I’m excited to see him lead our marketing efforts in this new role.”
Tomlinson began his career as a digital marketing intern at Motown Records/Cash Money before moving into talent production at BET Networks. He joined RCA Inspiration in 2015, advancing through its marketing and digital teams and working on campaigns for Kirk Franklin, Kierra Sheard, Travis Greene and Koryn Hawthorne. He later held digital strategy roles at Sony Music Nashville and worked in global marketing at Atlantic Records.
As Senior Director of Marketing at Motown Gospel/TAMLA, Tomlinson helped guide campaigns for the label’s roster, including award-winning work involving Eric Bellinger, Karen Clark Sheard, Jonathan McReynolds, Ricky Dillard and Tasha Cobbs Leonard.
“Gospel music has shaped my life and my career, so stepping into this role at Motown Gospel means a great deal to me,” said Tomlinson. “I’m grateful to Walter and the team for their trust, and to the artists who allow us to help tell their stories. I look forward to building thoughtful campaigns that honor the music, serve our artists and create new opportunities for their voices to be heard.”
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